Super Bowl commercials are not just about the game – they have become a spectacle of their own, drawing millions of viewers and generating significant buzz. These commercials often feature famous actors and celebrity endorsements, making them highly anticipated and memorable. In this article, we will take a closer look at the actors who will be taking center stage in the big game commercials of Super Bowl LVII.
Key Takeaways:
- Super Bowl commercials feature famous actors and celebrity endorsements.
- Actors like Vince Vaughn, Jamie Foxx, and Kevin Garnett will be part of BetMGM’s future campaigns.
- Kia and Toyota will have commercials during the game.
- Uber and Booking.com are returning as advertisers, while Rocket Mortgage and United Wholesale Mortgage are sitting this one out.
- Other brands like Barcel USA, Frito-Lay North America, Mars Wrigley, and Pepsi Co. will also have their presence felt during the game.
BetMGM’s Super Bowl Ad
BetMGM is gearing up for an exciting Super Bowl ad featuring two big names in the entertainment and sports industry. In their 30-second ad, actor Vince Vaughn takes center stage, attempting to steal the spotlight from none other than NFL legend Tom Brady.
“BetMGM’s Super Bowl ad showcases the dynamic between Vince Vaughn and Tom Brady, creating an entertaining and memorable experience for viewers,” says BetMGM spokesperson.
Not stopping at just one star, BetMGM has also enlisted the support of hockey legend Wayne Gretzky to elevate the sports power in their campaign. With these three influential figures coming together, BetMGM is set to captivate audiences on Super Bowl Sunday.
BetMGM’s Super Bowl presence doesn’t stop at a single ad. The brand has secured both a 30-second in-game spot and a 60-second pregame spot, ensuring maximum exposure and engagement throughout the game.
| Commercial | Duration | Featured Stars |
|---|---|---|
| In-game | 30 seconds | Vince Vaughn, Tom Brady |
| Pregame | 60 seconds | Vince Vaughn, Tom Brady, Wayne Gretzky |
Kia and Toyota’s Presence in Super Bowl Commercials
Among the many brands advertising during the Super Bowl, Kia and Toyota are set to make their mark with their engaging commercials.
Kia’s 15th Appearance
Kia, a veteran in the Super Bowl advertising game, will be making its 15th appearance. The popular automaker is using the opportunity to promote its flagship SUV, showcasing the cutting-edge features and stylish design that Kia is known for.
Toyota’s Absence
While Kia is making waves, Toyota, despite being the NFL’s automotive sponsor, has decided not to have a presence in this year’s Super Bowl commercials. Although the decision may come as a surprise to some, Toyota’s absence allows other brands to take the spotlight.
| Brand | Number of Super Bowl Appearances | Focus of Commercial |
|---|---|---|
| Kia | 15th | Promoting flagship SUV |
| Toyota | No appearance | N/A |
With Kia’s seasoned presence and Toyota’s strategic decision, Super Bowl viewers can anticipate a mix of engaging and innovative automotive commercials during the game.
Other Brands Advertising During Super Bowl LVII
While BetMGM, Kia, and Toyota are set to make a splash with their Super Bowl commercials, other well-known brands will also be vying for the audience’s attention during the big game. Let’s take a closer look at some of the noteworthy brands that will be advertising during Super Bowl LVII.
Uber
Uber, the popular ride-hailing service, will be showcasing its food delivery platform, Uber Eats, in a captivating ad. As people gather to enjoy the game, Uber Eats will be there to ensure that fans can savor delicious food from their favorite local restaurants without missing a moment of the action.
Booking.com
Booking.com, a leading online travel agency, is returning to the Super Bowl for the third consecutive year. With its wide range of accommodations and seamless booking experience, Booking.com aims to inspire viewers to plan their next dream vacation.
Rocket Mortgage and United Wholesale Mortgage
While several brands are joining the Super Bowl advertising lineup, Rocket Mortgage and United Wholesale Mortgage have chosen not to advertise during this year’s game. These mortgage companies may have decided to allocate their resources elsewhere or pursue alternative marketing strategies.
“Super Bowl commercials present a valuable opportunity for brands to reach a massive audience and make a memorable impression. With Uber and Booking.com showcasing their offerings, it will be interesting to see how they capture the attention of viewers and stand out among the competition.”
| Brand | Focus |
|---|---|
| Uber | Uber Eats |
| Booking.com | Online travel booking |
| Rocket Mortgage | N/A |
| United Wholesale Mortgage | N/A |
Note: Image related to the Super Bowl, not the specific brands mentioned.
Barcel USA, Frito-Lay North America, Mars Wrigley, and Pepsi Co.
As one of the most-watched sporting events in the United States, the Super Bowl provides an unparalleled platform for brands to showcase their creative and captivating commercials. Barcel USA, Frito-Lay North America, Mars Wrigley, and Pepsi Co are among the industry giants that have seized this opportunity to engage with viewers and leave a lasting impression.
Barcel USA’s Takis and Shaquille O’Neal’s Fun House Event
Barcel USA, known for its popular brand Takis, is unveiling a thrilling collaboration for this year’s Super Bowl. Taking part in Shaquille O’Neal’s Fun House event, Barcel USA aims to connect the excitement of the game with the electrifying experience of their snack products. This partnership promises an unforgettable fusion of sports and entertainment, capturing the attention of millions of viewers.
Frito-Lay North America and the “Breaking Bad” Cast
Frito-Lay North America is bringing a touch of drama to the Super Bowl with their PopCorners Popped-Corn Snack’s commercial. Elevating the ad’s impact, Frito-Lay has enlisted the iconic cast of “Breaking Bad” to star in this highly anticipated spot. Combining the addictive flavors of PopCorners with the legendary chemistry of the show’s actors, Frito-Lay aims to create a memorable and captivating commercial experience.
Mars Wrigley’s Star-Studded Doritos Commercial
Doritos, a brand under the Mars Wrigley umbrella, is pulling out all the stops for their Super Bowl commercial. This star-studded ad features an ensemble cast, including rising rap star Jack Harlow, music legend Elton John, and hip-hop icon Missy Elliot. With their dynamic performances and tantalizing flavors, Doritos is set to captivate audiences and leave them craving more.
PepsiCo Beverages Spotlights Steve Martin and Ben Stiller
PepsiCo Beverages is making waves with their Pepsi Zero Sugar campaign. To bring their message to life, the brand has enlisted acclaimed actors Steve Martin and Ben Stiller. With their comedic prowess and magnetic on-screen presence, Martin and Stiller are poised to deliver a memorable and entertaining experience that will have viewers reaching for a cold, refreshing Pepsi Zero Sugar.
These Super Bowl campaigns from Barcel USA, Frito-Lay North America, Mars Wrigley, and Pepsi Co reflect the industry’s commitment to creating innovative and captivating advertisements. By leveraging the immense reach and influence of the Super Bowl, these brands are set to captivate and connect with millions of viewers, ensuring their messages and products are remembered long after the final whistle blows.
Alicia Silverstone in a Clueless-Themed Commercial
Alicia Silverstone, best known for her iconic role as Cher Horowitz in the cult classic movie Clueless, is set to make a nostalgic appearance in a Super Bowl commercial for Rakuten. Fans of the 90s hit will be thrilled to see Silverstone reprise her role as the fashionable and witty Cher.
The commercial will take a playful and lighthearted approach, capturing the essence of the beloved film. It will serve as a delightful tribute to Clueless, transporting viewers back to the fashionable halls of Bronson Alcott High School.
Accompanied by Supergrass’ hit song “Alright,” the commercial will evoke nostalgia and tap into the fond memories associated with the iconic film. Silverstone’s portrayal of Cher Horowitz continues to resonate with audiences, making her the perfect choice for this Clueless-themed commercial.
The Impact of Super Bowl Commercials
Super Bowl commercials have a significant impact on both the audience and the advertisers. With an estimated 208 million viewers last year, the Super Bowl attracts a massive audience from across the nation who eagerly anticipates the commercials as much as the game itself.
One of the defining factors of Super Bowl commercials is the cost. Advertising during the game is a high-stakes investment for brands, with ads selling for a record-breaking $7 million for just 30 seconds of airtime in 2023. This exorbitant cost reflects the unparalleled reach and influence of Super Bowl commercials, as brands vie for the attention of a captivated audience.
Let’s take a look at the impact of Super Bowl commercials in a table:
| Impact | Description |
|---|---|
| Audience Reach | The Super Bowl attracts an estimated 208 million viewers, providing a massive platform for brands to showcase their products and messages. |
| Brand Awareness | Super Bowl commercials generate widespread brand awareness and recognition, as viewers discuss and share their favorite ads both during and after the game. |
| Cultural Influence | Super Bowl commercials have the power to shape popular culture, with iconic ads often becoming ingrained in the collective memory of the audience. |
| Consumer Engagement | Viewers engage with Super Bowl commercials through social media conversations, online polls, and brand-sponsored interactive campaigns, creating a deeper connection with the brand. |
| Return on Investment (ROI) | While the cost of Super Bowl commercials is substantial, brands are willing to invest due to the potential for significant ROI in terms of increased sales, brand loyalty, and customer acquisition. |
Super Bowl commercials have become cultural touchstones, and their impact extends far beyond the game day itself. Brands carefully craft their commercials, often featuring celebrities, compelling storytelling, and memorable moments to captivate the audience and leave a lasting impression.
PepsiCo Beverages’ “Great Acting or Great Taste?” Campaign
PepsiCo Beverages is set to create a buzz during this year’s Super Bowl with their highly anticipated “Great Acting or Great Taste?” campaign. The campaign will feature iconic actors Steve Martin and Ben Stiller in commercials for Pepsi Zero Sugar, encouraging consumers to decide if their love for the drink is genuine or simply a result of great acting.
Directed by Jorma Taccone, this will be the first time that Martin and Stiller star in a Super Bowl ad, adding excitement and anticipation to the campaign. With their comedic talent and widespread popularity, Martin and Stiller are sure to captivate audiences and leave a lasting impression.
The “Great Acting or Great Taste?” campaign aims to engage viewers and create a memorable Super Bowl experience. By showcasing the comedic chemistry between Martin and Stiller, PepsiCo Beverages hopes to spark conversations and highlight the great taste of Pepsi Zero Sugar.
PepsiCo Beverages’ “Great Acting or Great Taste?” Campaign Details
| Brand | Product | Featured Actors | Director |
|---|---|---|---|
| PepsiCo Beverages | Pepsi Zero Sugar | Steve Martin, Ben Stiller | Jorma Taccone |
This star-studded campaign is expected to generate excitement and draw attention to the refreshing taste of Pepsi Zero Sugar. As Super Bowl viewers eagerly await the commercials, the question remains: is it great acting or great taste that makes Pepsi Zero Sugar the preferred choice?
Celebrities in Super Bowl Commercials
Super Bowl commercials never fail to surprise and delight audiences with their star-studded lineups. This year is no exception, with A-list celebrities making appearances in various ads. One highly anticipated commercial features tennis champion Serena Williams and Emmy-winning actor Brian Cox in a Michelob Ultra ad inspired by the iconic movie Caddyshack. The ad promises to combine humor, nostalgia, and the star power of Williams and Cox to create a memorable viewing experience.
But they’re not the only celebrities adding their star power to Super Bowl commercials. A slew of other famous names are set to grace our screens, including NBA star Jimmy Butler, soccer star Alex Morgan, former NFL quarterback Tony Romo, WNBA player Nneka Ogwumike, and boxing champion Canelo Alvarez. Their appearances in the commercials are sure to captivate audiences and generate a buzz both on and off the field.
These Super Bowl advertisements are a testament to the power of celebrity endorsements in marketing. By leveraging the fame and influence of these well-known personalities, brands can attract attention and create memorable moments that resonate with audiences long after the game is over.
Celebrities in Super Bowl Commercials
| Celebrity | Commercial Brand |
|---|---|
| Serena Williams | Michelob Ultra |
| Brian Cox | Michelob Ultra |
| Jimmy Butler | TBD |
| Alex Morgan | TBD |
| Tony Romo | TBD |
| Nneka Ogwumike | TBD |
| Canelo Alvarez | TBD |
The star power of celebrities in Super Bowl commercials adds an extra layer of excitement to the game-day experience. Whether it’s Serena Williams swinging a golf club or Brian Cox delivering a comedic performance, these famous faces are sure to leave a lasting impression on viewers. As the big game approaches, anticipation builds for these star-studded commercials that have become an integral part of the Super Bowl tradition.
Conclusion
Super Bowl commercials are an integral part of the annual sporting event, captivating audiences with their star-studded lineups and creative storytelling. Featuring famous actors, beloved sports stars, and iconic characters from movies, these commercials pull out all the stops to leave a lasting impression.
The sheer magnitude of the Super Bowl audience makes it a prime platform for brands to showcase their products and services. However, this level of exposure comes with a hefty price tag, with commercials costing millions of dollars for just a 30-second spot. Despite the high cost, advertisers eagerly vie for these coveted slots, knowing the immense reach and impact they can achieve.
Each year, anticipation and excitement surround the release of Super Bowl commercials. These ads generate a buzz among viewers, who eagerly discuss and share their favorite moments and memorable ads. From heartfelt narratives to humor-filled sketches, Super Bowl commercials have become an integral part of the overall Super Bowl experience.
FAQ
Which famous actors are appearing in big game commercials?
Actor Vince Vaughn, former NFLer Tom Brady, Jamie Foxx, Kevin Garnett, Wayne Gretzky, Serena Williams, Brian Cox, Alicia Silverstone, Steve Martin, Ben Stiller, and more will be featuring in various Super Bowl commercials.
Who will be featured in BetMGM’s Super Bowl ad?
BetMGM’s 30-second Super Bowl ad will feature actor Vince Vaughn and former NFLer Tom Brady. Hockey legend Wayne Gretzky will also be part of BetMGM’s campaign.
Which automobile brands will have commercials during the Super Bowl?
Kia will be appearing in the Super Bowl for the 15th time, promoting their flagship SUV. Toyota, on the other hand, will not have a commercial despite being the NFL’s automotive sponsor.
Which brands are returning for Super Bowl commercials?
Uber and Booking.com are returning for the fourth year, while Rocket Mortgage and United Wholesale Mortgage have decided not to advertise during this year’s game.
Which brands will feature notable celebrities in their Super Bowl commercials?
Barcel USA’s brand Takis will participate in Shaquille O’Neal’s Fun House event. Frito-Lay North America will feature the cast of “Breaking Bad” in their PopCorners Popped-Corn Snack commercial. Doritos will have a commercial starring Jack Harlow, Elton John, and Missy Elliott. M&M’s will feature Maya Rudolph as their spokesperson. PepsiCo Beverages will include Steve Martin and Ben Stiller in their Pepsi Zero Sugar campaign.
Which iconic movie character will Alicia Silverstone portray in a Super Bowl commercial?
Alicia Silverstone will reprise her role as Cher Horowitz from the movie Clueless in a commercial for Rakuten, featuring the hit song “Alright” by Supergrass.
How many viewers does the Super Bowl attract?
The Super Bowl had an estimated 208 million viewers last year.
How much does it cost to advertise during the Super Bowl?
Ads during the Super Bowl can sell for a record-breaking million for 30 seconds of airtime in 2023.
What is the focus of PepsiCo Beverages’ Super Bowl campaign?
PepsiCo Beverages will feature Steve Martin and Ben Stiller in their Pepsi Zero Sugar commercials, challenging consumers to decide if their love for the drink is genuine or just acting.
Which other celebrities will appear in Super Bowl commercials?
Serena Williams, Brian Cox, Jimmy Butler, Alex Morgan, Tony Romo, Nneka Ogwumike, and Canelo Alvarez will also star in various Super Bowl commercials.
