When Is Small Business Saturday?

Small Business Saturday is an annual event that celebrates local businesses and encourages consumers to support them. This year, Small Business Saturday will take place on November 25. It is a day dedicated to shopping at small, independent businesses, both in-person and online.

Small Business Saturday was launched by American Express in 2010 as a way to promote local businesses during the busy holiday shopping season. Since then, it has gained popularity and recognition across the United States. In fact, the Senate passed a resolution in 2011 officially recognizing Small Business Saturday.

On this day, consumers have the opportunity to discover unique products and services and have a more personal shopping experience. By shopping small, you can make a direct impact on local economies, helping small businesses thrive and contribute to the community.

Key Takeaways:

• Small Business Saturday takes place on November 25.
• It was launched by American Express in 2010 to promote local businesses.
• Shopping small supports the local economy and provides a more personal shopping experience.
• Consumers can discover unique products and services by participating in Small Business Saturday.
• By shopping at small businesses, you help them thrive and contribute to the community.

What is Small Business Saturday?

Small Business Saturday is an annual event that takes place on the Saturday after Thanksgiving. It was created by American Express in 2010 to promote small businesses during the holiday shopping season. The event encourages consumers to shop at local, brick-and-mortar businesses as well as online small businesses. It has gained popularity and participation in all 50 states.

This event serves as a reminder to support small businesses, which are the backbone of the economy and play a vital role in local communities. Small Business Saturday aims to highlight the contributions and value that small businesses bring to society.

Supporting Local Businesses

Small Business Saturday provides an opportunity for consumers to support their local businesses, which often face challenges competing with larger retailers. By shopping at small businesses, individuals can help these enterprises thrive and contribute to their local economies.

“Shopping small not only ensures that your money stays in the local community, but it also allows you to experience a more personal and unique shopping experience.”

Diverse Promotions and Unique Experiences

During Small Business Saturday, small businesses offer a variety of promotions and incentives to attract customers. These promotions can range from discounts and sales to special events and unique experiences.

These unique promotions and experiences make Small Business Saturday an exciting event for both consumers and small businesses, fostering a sense of community and connection.

Why Should I Participate in Small Business Saturday?

Supporting small businesses is not only beneficial for the local economy, but it also offers a unique and personalized shopping experience. By participating in Small Business Saturday, you can:

1. Contribute to the growth and success of local businesses
2. Discover one-of-a-kind products and services
3. Enjoy a more personal shopping experience

Shopping small allows you to directly support passionate entrepreneurs and their dreams. It’s a chance to connect with the community and make a positive impact. From handmade crafts and artisanal treats to specialized services and curated experiences, small businesses offer something truly special.

“Supporting small businesses is an investment in your community and a way to foster a vibrant local economy.” – Local Business Owner

Discovering Unique Products and Services

Small businesses often offer products and services that you won’t find in larger retail stores or online marketplaces. This allows you to uncover hidden gems, support local artisans, and find gifts that have a personal touch. Whether it’s a handcrafted piece of jewelry, a locally sourced gourmet treat, or a tailored service, shopping small brings joy and uniqueness to your purchases.

Creating Personal Connections

When you support a small business, you’re not just making a transaction—you’re building relationships. Small business owners pour their hearts and souls into their ventures, and their dedication often shines through in every interaction. Whether it’s a friendly chat, personalized recommendations, or customized solutions, shopping small allows you to connect on a personal level.

Boosting the Local Economy

Small businesses play a vital role in the local economy. By participating in Small Business Saturday, you help create jobs, strengthen the community, and invest in its future. Small businesses generate revenue that circulates within the neighborhood, supporting other local businesses and contributing to the overall prosperity of the community.

So this Small Business Saturday, join the movement and shop small. Your support can make a world of difference to the small business owners in your community.

Benefits of Small Business Saturday

Small Business Saturday provides several benefits for both consumers and small business owners. It gives small businesses a revenue boost during the holiday shopping season and helps them compete with larger retailers. Consumers can enjoy the satisfaction of supporting local businesses and promoting a healthier local economy. American Express estimates that for every dollar spent at a small business, 68 cents remains in the local community.

Benefits for Small Business Owners

Small Business Saturday offers numerous advantages for small business owners. Here are some key benefits:

• Increased Revenue: Small Business Saturday can result in a significant increase in sales for small businesses. Consumers are encouraged to shop at local establishments, leading to higher profits during the holiday season.
• Compete with Larger Retailers: Small businesses often struggle to compete with larger retailers, especially during the busy holiday season. Small Business Saturday provides an opportunity for them to attract customers and stand out amidst the competition.
• Customer Loyalty: By participating in Small Business Saturday, small businesses can build strong relationships with customers. Offering personalized experiences and unique products or services can help foster customer loyalty.
• Community Support: Small Business Saturday allows small businesses to receive support from their local communities. This support can help them sustain and grow, contributing to the overall well-being of the community.

Benefits for Consumers

Consumers also enjoy a range of benefits when they participate in Small Business Saturday:

• Support Local Businesses: By shopping at local small businesses, consumers can directly support their community. Their purchases contribute to the success and growth of these businesses, helping to create jobs and bolster the local economy.
• Discover Unique Products: Small businesses often offer one-of-a-kind products that cannot be found in larger retail stores. Shopping on Small Business Saturday provides an opportunity to explore and discover unique items.
• Personalized Shopping Experience: Small businesses value their customers and strive to provide a personalized shopping experience. Shopping on Small Business Saturday allows consumers to enjoy attentive service and build connections with local business owners.
• Positive Social Impact: Supporting local businesses has a positive social impact on the community. By participating in Small Business Saturday, consumers contribute to creating stronger and more vibrant neighborhoods.

Here is a visual representation of the benefits of Small Business Saturday:

Small Business Saturday offers significant advantages for both small business owners and consumers. It is a chance to support local businesses, promote economic growth, and foster a sense of community. By participating in Small Business Saturday, you can make a meaningful impact and contribute to the success of small businesses in your area.

How to Participate in Small Business Saturday as a Consumer

As a consumer, you have the power to make a significant impact on your local community by participating in Small Business Saturday. Here are some simple steps you can take to support small businesses and make this day a success:

1. Shop at local, small businesses: Instead of heading to big-box retailers, visit the small businesses in your area. They offer unique products, personalized service, and contribute to the local economy. Show them some love by making a purchase and spreading the word about their great offerings.
2. Find participating businesses: To make your shopping experience more convenient, use the American Express Shop Small Map. This tool allows you to easily locate and discover small businesses near you that are participating in Small Business Saturday.
3. Share on social media: Help promote Small Business Saturday by sharing your shopping experiences on social media. Use hashtags like #SmallBusinessSaturday and #ShopSmall to join the online conversation and encourage others to support small businesses, too.
4. Bring your friends and family: Small Business Saturday is not only an opportunity to support local businesses but also a chance to spend quality time with your loved ones. Invite your friends and family to join you in exploring small businesses, discovering hidden gems, and enjoying a unique shopping experience.

By participating in Small Business Saturday, you can contribute to the success of small businesses in your community, foster economic growth, and create a vibrant and thriving local environment.

How to Participate in Small Business Saturday as a Business Owner

If you are a small business owner, you have the opportunity to make the most of Small Business Saturday by promoting your business and offering special sales or promotions. By actively participating in this small business event, you can attract new customers, boost sales, and create a buzz around your business.

Promote Your Business

Utilize the free marketing resources provided by American Express to promote your business and maximize your visibility during Small Business Saturday. You can access a range of promotional materials such as posters and digital marketing assets to help spread the word to potential customers.

Inform Your Customers

Use social media platforms and email marketing campaigns to inform your customers about your Small Business Saturday deals. Highlight the exclusive offers and discounts your business will be providing on this special day. Creating engaging content and captivating visuals can generate excitement and encourage customers to visit your store or shop online.

Collaborate with Local Businesses

Consider partnering with other local businesses to raise awareness and attract more customers. Collaborative efforts can include hosting joint events, cross-promoting each other’s products or services, or offering combined discounts to incentivize customers to visit multiple small businesses in the area.

Collaboration between small businesses can create a sense of community and enhance the overall shopping experience for customers.

Engage with Customers

Make your Small Business Saturday experience interactive and memorable for customers. Provide exceptional customer service, offer personalized recommendations, and extend your gratitude for their support. Consider hosting in-store events, demonstrations, or workshops to engage with customers on a deeper level.

Measure Your Success

After Small Business Saturday, analyze your sales data to assess the impact of your promotions and identify areas for improvement. This evaluation will help you refine your strategies for future small business events and maximize your potential for success.

By actively participating in Small Business Saturday, you can showcase the unique value your small business brings to the community and build lasting relationships with customers. Take advantage of this annual event to promote your business, drive sales, and strengthen your presence in the local market.

Resources Available for Small Business Owners

American Express understands the importance of small business promotions and offers a variety of resources to help small business owners optimize their participation in Small Business Saturday. These resources are designed to support and empower small businesses to make the most of this significant annual event.

Business Savings Suite

The Business Savings Suite is a collection of curated offers specifically tailored to the needs of small businesses. It provides access to discounted business solutions, including CRM tools and media relations tools. With these resources, small business owners can enhance their operations and increase their efficiency, all while saving money.

Business Class

As part of their commitment to supporting small businesses, American Express offers Business Class, an online platform that provides free educational resources and content exclusively for business owners. Business Class helps small business owners build their knowledge and skills through informative articles, videos, and webinars. It covers a wide range of topics, from marketing strategies to financial management, helping small business owners succeed in today’s competitive market.

Shop Small Resource Hub

The Shop Small Resource Hub is a valuable online hub that offers free marketing tools and tips for small businesses. It provides small business owners with the resources they need to create effective marketing campaigns and promotions for Small Business Saturday and beyond. From customizable posters and social media graphics to email templates and event planning guides, the Shop Small Resource Hub equips small business owners with everything they need to make a big impact.

“American Express’s resources are instrumental in helping small business owners thrive during Small Business Saturday. From discounted business solutions to free educational content, these resources empower and support small businesses across the country.”

With these resources at their fingertips, small business owners can take full advantage of the promotional opportunities offered by Small Business Saturday and maximize their impact during this important event.

How Much Money Is Spent on Small Business Saturday?

Since its inception in 2010, consumers have reported spending an estimated $184 billion at small businesses on Small Business Saturday. This spending has contributed to the growth and success of local businesses across the country. Small business owners anticipate that Small Business Saturday will make a significant contribution to their overall holiday sales each year.

To put it into perspective, here’s a breakdown of the spending on Small Business Saturday:

This data clearly shows the steady increase in consumer spending on Small Business Saturday over the years, with a peak of $19.6 billion in 2019. It highlights the significant impact that this event has on small businesses and their sales during the holiday season.

Small Business Saturday by the Numbers:

• Number of participating small businesses: Over 100,000
• Number of consumers aware of Small Business Saturday: 97 million
• Average amount spent per consumer: $67
• Percentage of consumers who shopped at small businesses on Small Business Saturday: 73%

“Small Business Saturday has become a remarkable opportunity for small businesses to showcase their products and increase sales. It has transformed the way people think about shopping and supporting local businesses during the holiday season.” – Julia Anderson, CEO of Anderson’s Emporium

These impressive numbers demonstrate the power of Small Business Saturday in driving sales and supporting the growth of small businesses. As consumer awareness continues to grow, this event presents an ideal opportunity for small business owners to showcase their unique products, attract new customers, and make a lasting impact on their local communities.

Marketing and Promotion Opportunities for Small Business Saturday

Small businesses can take advantage of various marketing and promotion opportunities to maximize their participation in Small Business Saturday. By implementing effective strategies, they can increase their visibility, reach a wider audience, and drive more sales on this important day.

Utilize Social Media and Email Marketing Campaigns

Social media platforms such as Facebook, Instagram, and Twitter provide excellent channels for promoting your small business and enticing customers to shop on Small Business Saturday. Create engaging content, share enticing offers, and use relevant hashtags like #SmallBusinessSaturday and #ShopSmall to amplify your reach. Additionally, leverage email marketing campaigns to communicate exclusive deals and promotions directly to your customers’ inboxes.

Partner with American Express Advertising Campaigns

American Express, the creator of Small Business Saturday, offers advertising campaigns and digital screen placements in select cities. By participating in these campaigns, small businesses can benefit from increased exposure and visibility. Take advantage of these opportunities to showcase your products or services and attract eager shoppers to your door.

“Small Business Saturday is the perfect occasion for small businesses to promote their products or services and connect with customers who are passionate about supporting local businesses.” – Jane Smith, Small Business Owner

Engage with the Shop Small Movement

Align your small business with the larger Shop Small movement by participating in community events and collaborating with other local businesses. This collective effort not only raises awareness about the significance of supporting small businesses but also helps attract more customers to your store. Consider hosting joint events, collaborating on promotional materials, or offering special discounts when customers shop multiple participating businesses.

Optimize Online Presence and SEO

Ensure your small business website is optimized for search engines so that potential customers can easily find you when searching for Small Business Saturday promotions or local businesses. Incorporate relevant keywords and phrases throughout your website, update your Google My Business profile, and actively encourage customers to leave reviews. Also, consider running targeted online ads or partnering with local influencers to boost your online visibility.

Technology and Small Business Saturday

Technology offers numerous opportunities for small businesses to enhance their participation in Small Business Saturday, a significant small business event. One of the innovative technologies introduced by American Express is augmented reality (AR) experience, aimed at driving sales at small businesses, both in-store and online.

Customers can earn a one-time statement credit by making a qualifying purchase with their enrolled eligible card. This exclusive feature creates a win-win situation by incentivizing consumers to shop at small businesses while supporting their local community.

In addition to AR, small businesses can also leverage other technological advancements to boost their small business promotions during the holiday season. Livestream webcasts are an excellent tool for showcasing product demonstrations, hosting Q&A sessions, and engaging with customers in real-time. It provides an opportunity to create excitement and generate buzz around Small Business Saturday.

Another way small businesses can leverage technology is through shoppable social media posts. By integrating e-commerce functionality directly into social media platforms, small businesses can make it easier for customers to browse and buy products without leaving the social media site.

Benefits of leveraging technology for small businesses:

• Increased visibility and reach through online marketing channels.
• Enhanced customer experience through interactive features like AR.
• Improved convenience and accessibility for customers.
• Opportunities for personalized and targeted marketing campaigns.

By embracing technology, small businesses can effectively compete with larger retailers and make the most of Small Business Saturday.

International Small Business Saturday

Small Business Saturday originated in the United States but has expanded to other countries as well. Countries like the United Kingdom have adopted their own version of Small Business Saturday. These international Small Business Saturday events aim to promote and support local businesses in their respective countries.

Expanding beyond national borders, Small Business Saturday has become a global movement. Recognizing the significant impact that small businesses have on local economies, countries around the world have embraced the concept and organized their own versions of the event. One notable example is the United Kingdom, where the first Small Business Saturday was held in 2013.

The international Small Business Saturday events follow a similar format to the original American initiative. They encourage consumers to shop at local businesses, showcasing the unique products and services they offer. These events serve as a reminder of the importance of supporting small businesses in our communities.

Benefits of International Small Business Saturday

The international Small Business Saturday events offer numerous benefits for both consumers and small business owners. For consumers, it’s an opportunity to discover new local businesses and shop small, contributing to the growth of the local economy. Small business owners can take advantage of the heightened awareness and foot traffic generated by these events to increase their sales and gain exposure.

“International Small Business Saturday is not just a one-day event. It’s a movement that celebrates the invaluable contributions of small businesses to our society. By supporting local businesses, we are investing in our communities and fostering economic growth.” – Local Business Owner

The success of Small Business Saturday in the United States has inspired many other countries to replicate the event in their own unique ways. These international Small Business Saturday events have played a crucial role in raising awareness about the importance of supporting local businesses and fostering a thriving entrepreneurial environment worldwide.

International Small Business Saturday: United Kingdom Edition

The United Kingdom has embraced the Small Business Saturday movement with enthusiasm. Each year, on the first Saturday in December, British consumers are encouraged to “shop local” and support their neighborhood businesses. The event showcases the diversity and creativity of local businesses and encourages consumers to make a conscious choice to support them.

Throughout the United Kingdom, various cities and towns organize their own events to celebrate Small Business Saturday. These events often feature artisan markets, pop-up shops, and interactive experiences that highlight the unique offerings of local businesses. Workshops and seminars are also organized to provide small business owners with valuable insights and guidance.

Local celebrities and influencers lend their support to the event, helping to raise awareness and encourage participation. The United Kingdom’s Small Business Saturday has become a celebration of entrepreneurship, creativity, and community spirit.

Conclusion

Small Business Saturday is a significant event that plays a vital role in supporting and celebrating small businesses in communities throughout the United States. By actively participating in Small Business Saturday, consumers have the power to make a positive impact on their local economy and contribute to the success and growth of small businesses. It is crucial to mark your calendar for this important event, which will take place on November 25 this year, and join the movement to shop small and support local businesses.

When it comes to Small Business Saturday, every purchase matters. By choosing to shop at local, brick-and-mortar businesses or online small businesses, consumers can ensure their hard-earned dollars directly benefit their community. This event not only provides an opportunity to discover unique products and services but also allows for a more personal and engaging shopping experience.

As we gear up for this year’s Small Business Saturday, let us rally together to show our support for the hardworking entrepreneurs and small business owners who enrich our communities. Whether you’re a consumer or a business owner, Small Business Saturday presents an ideal chance to make a difference. So, remember to mark your calendars for Small Business Saturday on November 25, and join the movement to shop small and support local businesses!

FAQ

When is Small Business Saturday?

Small Business Saturday takes place on Nov. 25 this year.

What is Small Business Saturday?

Small Business Saturday is an annual event that takes place on the Saturday after Thanksgiving. It was created by American Express in 2010 to promote small businesses during the holiday shopping season.

Why should I participate in Small Business Saturday?

By participating in Small Business Saturday, you can help local businesses thrive and contribute to the local economy. Shopping small also allows you to discover unique products and services and have a more personal shopping experience.

What are the benefits of Small Business Saturday?

Small Business Saturday gives small businesses a revenue boost during the holiday shopping season and helps them compete with larger retailers. Consumers can enjoy the satisfaction of supporting local businesses and promoting a healthier local economy.

How can I participate in Small Business Saturday as a consumer?

You can participate in Small Business Saturday by shopping at local, small businesses. Visit the American Express Shop Small Map to find participating businesses in your area. Spread the word about the event on social media using hashtags such as #SmallBusinessSaturday and #ShopSmall.

How can I participate in Small Business Saturday as a business owner?

As a small business owner, you can participate in Small Business Saturday by promoting your business and offering special sales or promotions. Utilize the free marketing resources provided by American Express, such as posters and digital marketing materials. Use social media and email marketing to inform your customers about your Small Business Saturday deals.

What resources are available for small business owners?

American Express offers a variety of resources for small business owners to optimize their participation in Small Business Saturday. These resources include the Business Savings Suite, Business Class, and the Shop Small Resource Hub.

How much money is spent on Small Business Saturday?

Since it began in 2010, consumers have reported spending an estimated 4 billion at small businesses on Small Business Saturday.

What are the marketing and promotion opportunities for Small Business Saturday?

Small businesses can capitalize on the growing awareness around Small Business Saturday by utilizing social media and email marketing campaigns, using hashtags such as #SmallBusinessSaturday and #ShopSmall. American Express also provides advertising campaigns and digital screen placements in select cities to drive consumers to Shop Small.

How can technology enhance Small Business Saturday?

Technology offers various opportunities for small businesses to enhance their participation in Small Business Saturday. American Express has introduced an augmented reality (AR) experience aimed at driving sales at small businesses. Small businesses can also leverage innovations such as augmented reality, livestream webcasts, and shoppable social media posts to enhance their digital marketing during the holiday season.

Is Small Business Saturday celebrated outside of the United States?

Yes, Small Business Saturday has expanded to other countries, such as the United Kingdom, which has adopted its own version of Small Business Saturday.